Boost your bookings this May: Practical ideas for USA experience providers

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Discover expert strategies to maximise bookings in May. Get practical tips on pricing, seasonal offers, gift cards, and more to grow your experience business.

May is one of the golden months for experience providers. The days are longer, the weather’s (mostly) better, and between the Spring Bank Holiday, half-term break, and Father’s Day on the horizon, people are actively looking for things to do.

Whether you run outdoor adventures, a local farm park, or creative workshops, now is the perfect time to get ahead. Below are practical, real-world strategies to help you get the most out of this busy and opportunity-filled month.

🎉 Make the most out of key dates

Timing is everything. May is packed with chances to connect with customers who are already primed to book.

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Key dates this May

Memorial Day (Monday, 26 May 2025): Long weekends are prime time for experiences. Run a limited-time offer, themed event, or even just shout a little louder about what you’re already doing.

School’s almost out: With the school year winding down and summer break just around the corner, families are starting to look for ways to keep kids busy (and off their screens). This is a great time to offer creative, family-friendly events—especially ones that give parents a little breathing room while the kids have fun.

Father’s Day (Sunday, 15 June 2025): It may be in June, but it’s valuable to start pushing giftable experiences now. Whether it’s an axe-throwing session, brewery tour, or quiet afternoon paddle, people are looking for something more memorable than socks.

📈 Smarter Pricing = More bookings

Your pricing strategy can make or break those booking conversions. Here are a few techniques to test:

Tiered Pricing: Early bird discounts or group pricing can help fill up slots in advance (and ease your last-minute planning stress).

Dynamic Pricing: If you’ve got busy days and slow days, adjust accordingly. People expect prices to fluctuate—especially if they can snag a deal.

📊 Use your data (It’s more valuable than you think)

Don’t guess—track. Your existing tools likely already hold the insights you need to make smarter decisions.

Booking Time Insights: Use your online booking data in Checkout Analysis to pinpoint when people are most likely to book. Then time your emails and social posts to hit those peaks.

Checkout Drop-off Data: Are people bailing halfway through booking? Find out why—and fix it. A clunky checkout can quietly drain your sales.

🌼 Refresh your offerings for the season

Give people a reason to say, “Ooh, that sounds fun.” Seasonal events create urgency and excitement.

Spring-Themed Experiences: Flower arranging, wild foraging, or sketching in nature—anything that feels fresh, hands-on, and local will resonate.

Multi-Visit Passes: If you offer something like soft play or a petting zoo, bundle multiple visits into one pass. It’s great for loyalty and predictable revenue.

Pick-Your-Own (PYO): These are huge draws this time of year. Help your PYO partners plan their schedules and promote them well in advance.

💳 Make paying the easy part

If it takes more than a few taps to pay, you’ve probably lost the booking.

Digital Wallets (Apple Pay & Google Pay): People love convenience. These payment options are fast, secure, and increasingly expected. Set them up via Stripe if you haven’t already—it’s a low-effort way to reduce friction.

🎁 Don’t underestimate the power of gifting

May and June are full of moments where people are looking to treat someone. Make it easy for them.

Gift Cards: Father’s Day, teacher gifts, and graduation celebrations are perfect occasions. Highlight these ideas across your socials and in your newsletter.

Experience Bundles: Package together a few activities for added value using the Pass feature. It feels like more of a “proper present” when there’s a theme or journey involved.

☀️ Plan for the weather (Because we all know it’s unpredictable)

The weather might not always cooperate, but your business can.

Indoor & Outdoor Options: Offer a mix so customers don’t have to cancel if the skies open up.

Flexible Booking Policies: Allow reschedules or credit notes via self-serve options. It builds trust—and makes customers more likely to book in the first place.

Final thoughts from our CS Team

If you’re reading this, chances are you’re already doing some great things. May is just about doubling down on what works, experimenting with what doesn’t, and making it easier for people to say yes to your experience.

Whether it’s a small tweak to your checkout or a full-blown Father’s Day campaign, each improvement can turn interest into action—and action into long-term loyalty.

Ready to make the most of May? Let us know how we can help, connect with your account manager today via Support@beyonk.com